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GeeWhiz: Another Edition of Trademark AlphaWatch
In this edition of AlphaWatch, it appears another major brand owner is flirting with truncation and wants to be g too (of course, not to be confused with G2 or even G for that matter), despite the fact...
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Sed Quid in Infernos Dicet?
–Dan Kelly, Attorney It has been some time since we have visited AlphaWatch, and today we turn our attention to an ad I spied on ESPN’s website this week: This takes me back to law school and a Latin...
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AlphaWatch on the Streets of San Francisco
Something like 8,000 trademark attorneys are wandering loose on the streets of San Francisco for the International Trademark Association’s annual meeting. Once again, the main attraction was "Meet the...
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Excuse Me, There’s Some Ketchup on Your Miracle Whip Bottle
–Dan Kelly, Attorney Today, another chapter of AlphaWatch. I saw an arresting display of Miracle Whip dressing at my local grocery store a couple of weeks ago. Certain members of my household cannot...
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Visa Branding: A Combined Alpha & Brand Verbing Alert
We have been following the truncation trend to single-letter branding symbols for some time now. Visa appears to be heading in this direction with the relatively new V logo:...
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What Does “W” Mean to You?
The letter "W" is an interesting one. Besides being the twenty-third letter in the alphabet, it is the only one having more than one syllable; it has three – unless it is pronounced with two: dub-yah....
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M Means: Mystery or Multitude?
Welcome to another addition of AlphaWatch: What do you suppose the “M” is supposed to mean in M Burger? Looks like a mystery to me, based on the lack of any brand ”story” on the website. Perhaps “M”...
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Bits and Pieces of Brands = Trademarks
D + What = Diet Coke? Let’s file this brand truncation example under the AlphaWatch category, even though there is some other stuff going on here too. The rendition of the distinctive Diet Coke soft...
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Critics Flush New University of California Logo
How about a little levity for your weekend preparations? There has been a great deal of discussion among those interested in the brand new and increasingly controversial University of California logo...
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So, last Friday we covered this story: Critics Flush New University of California Logo. Now, we can report that the next morning, the Los Angeles Times wrote this story: Maligned UC Logo Shelved; “Time...
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Super (Bowl) Sunday, Ads Coming Soon
Looks like the V Bar at The Venetian Resort, Hotel and Casino, in Las Vegas, is having some sort of function on “Super Sunday” – February 3rd (that date sounds familiar): Here’s a question for those...
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Get to Know Mr. C, But Where Are His Eyes?
Earlier this year Tiffany and I had a chance to learn about Procter & Gamble’s creative efforts in bringing Mr. Clean to life at the FUSE Conference in Chicago. Little did we know at the time, that...
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The R-Word, Postponing the Inevitable
As many anxiously await the Trademark Trial and Appeal Board’s (TTAB) decision in Blackhorse v. Pro Football, Inc., a trademark cancellation action seeking to revoke six federal service mark...
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Here’s Another D-Word
Here is a blast from the past: The D-Word: What Ever You Do, Don’t “Describe” Your Brand! And, here is something a little more recent that I found on a recent business trip to Las Vegas: So, let’s file...
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A Consequence of Curious Cursive TM Script
Let’s suppose you’ve been asked to search and clear the name of a bar, without seeing the design mark in the upper right and lower left hand corners of this photo (from a recent trip to Boston): When I...
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Single-Letter Trademark Battles: Who Gets the W for “W”?
How much trouble can a double-U make? If you’ve been following this blog over the years, you know the answer: quite a lot. This blog has written extensively on the trials and tribulations that may...
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Does a Commodity Ever Need to Apologize?
On this welcome Labor Day, a few different thoughts converged for me, so please allow me to answer my own question in the title of this post, starting by explaining the below photo: After repeated...
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When Less is More
Love the simplicity and honesty of this sign, captured on vacation, in a cozy crepe spot (had to get out of my chair and walk across the dining room to read the smaller print, well worth the steps): As...
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UGG Is Not Synonymous With A Type of Boot
The popular UGG® branded sheepskin boots are at the heart of a dispute in the Northern District of Illinois. Deckers Outdoor Corp. (“Deckers”) owns 29 federal registrations for the trademark UGG in...
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Beyoncé Done Battling Over Use Of Feyoncé
You may recall that DuetsBlog informed you in May of 2016 (here) that Beyoncé filed suit in New York federal court against a company and its owners who were using the mark Feyoncé on apparel and other...
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